Our first objective was to redefine and establish the company’s digital positioning. Through a deep customer intelligence process, which included industry research, surveys and interviews, we immersed ourselves in Techno Group’s operations to ensure we understood and accurately communicated their offering. We grouped together their services into a single brand, originally split into various brands for each service, giving birth to Techno Compliance. Additionally, using the data we gathered, we implemented a long-term digital positioning strategy that included cross-channel social media efforts and an ongoing targeted Google AdWords campaign.

We digitised Techno Group’s entire operational ecosystem and developed a bespoke and highly customisable digital platform that allowed them to easily adapt their operational processes to the changing standards of the property compliance industry. In addition, this drastically optimised business efforts and automated all low-tier company activities such as correspondence, scheduling and record-keeping. This provided staff with the opportunity to focus on high-priority objectives, instilling a new sense of purpose in the company and evolving the business to meet the demands of the future.