Driving Digital Success

A prominent player in South Africa’s pre-owned vehicle market, Wingfield Motors is admired as much for its extensive inventory as its commitment to customer service. Rapid shifts in consumer preferences and growing competition nevertheless presented the business with several new challenges: improving its visibility online, digital customer engagement, and operation efficiency.

User experience design
Website development
Process optimisation & automation
Brand positioning
Lead Generation

Spearheading transformation

Wingfield turned to us to guide it through a comprehensive digital transformation, just as we had helped evolve its brand and marketing strategies some time before. The transformation focused on adopting advanced digital tools to streamline processes, making improvements to the customer relationship management system, and overhauling a complex website.

Customer front and centre

We developed and executed a multifaceted strategy to enable a more agile, efficient, and integrated business, much better positioned for a responsive, personalised approach to B2C digital communication. The aim was to reimagine customer communication and lead management for a digital-first world, both through technology and training.

5000+ LEADS
generated in the first six months

Website built
for growth

Managing and updating a large vehicle inventory in real time can pose a challenge. Our complete overhaul of Wingfield Motors online platform ensured seamless and immediate inventory updates, but it also came with faster loading times, excellent searchability, and more data delivered in a layered, intuitive way. The new, clean look and feel helped differentiate Wingfield from its competitors and reinforce its brand ethos.

Leading the way

Wingfield Motors invests a healthy amount in Google Ads. By rearchitecting the campaigns, we helped it boost online visibility and attract higher-quality leads at an improved cost per click. Volume rose to over 5,000 leads in the first six months. At the same time, better process automation and improvements to the customer relationship management system had a big impact on lead management and sales performance.

22-SECOND RESPONSE TIME
on average, down from 24 hours

What our client said

Digital innovation and investment

Digital innovation and investment are crucial for staying afloat and growing our business. Shapeshift’s expertise has significantly contributed to our success in this transformation journey.

John van Niekerk, CEO, Wingfield Motors

HUNDREDS OF RAVE REVIEWS
on Google Business

Wingfield Motors’s experience underscores how vital it is to deploy digital tools in service to the customer. Shapeshift’s solutions led to marked improvements in operational efficiency, website performance and accuracy, lead quality, lead response times, and customer satisfaction, demonstrating the value of investing in digital innovation. Shapeshift continues to support Wingfield Motors with ongoing digital strategies and system refinements to enhance market presence and optimise costs.

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Contacts

+27 21 979 2308
+27 21 979 2309
letsgrow@shapeshift.co.za

Contacts

Wingfield Motors