Business growth doesn’t necessarily mean expansion. In fact, in most cases, evolving your current business structure will translate into much greater rewards than an extra outlet or office. Even the most marginal improvements could lead to massive gains in the long run. When Full House Furniture approached Shapeshift to identify ways they could grow their business, we turned our gaze inwards instead of resting it on faraway horizons. By immersing ourselves in the company culture, procedures, and technology, we identified several points where Full House could significantly up their game.
With our new solution driving online operations, Full House Furniture received a staggering fifteen times more credit applications. The new mobile-first website saw a 42,16% decrease in visitor bounce rates and a 54,10% increase in on-page dwell times, metrics that hold significant value to any online store. The back-end database has also become a critical component for managing customer information that allows Full House strategically to drive its promotional campaigns.