May 23, 2019

Benefits of outsourcing your digital marketing

In your industry, you are the expert. You have spent years honing your craft and building your expertise, and you are now at the top of your game. But there are certain aspects that you might know little to nothing about, and this includes digital marketing.

While you might know about all of the digital marketing benefits, you are likely not too sure about how to put a strategy in place to best provide value to your business. It is best to contact a digital marketing company to gain their knowledge and expertise. And this is where outsourcing your digital marketing can be extremely useful. If you think this is the next step for your company, keep reading for just some of the benefits.

Unique insights and innovations

You might know your business like the back of your hand, but this insider knowledge can sometimes fall short when it comes to marketing your products and services. By choosing to work with a full-service digital agency, you will be gaining unique insights and innovative ideas about how to reach your audience. The marketing team will provide you with a fresh perspective on your business, offering ideas that you may not have thought of before. The combination of expert designers, writers, and account managers will give your business an edge on the competition as they provide you with tailored and creative marketing insights.

A professional team will provide high-quality results with quick turnaround time and guidance along the way.

High-quality end results

If you don’t know enough about marketing, then your business is likely to suffer when it comes to selling products and services. This is especially true in today’s fast-paced, digital world where a social media and online presence matter to consumers. But if you choose to contact a marketing agency and outsource your marketing to them, the end results will be of the highest quality. This is because every department working on your campaign, from the graphic design to the copywriting, have industry knowledge on what will work best for your company in terms of marketing. Think about it like this: you wouldn’t try to perform your own car maintenance if you knew nothing about engines, so why try to market your business yourself when you do not have the knowledge? A professional team will provide high-quality results with quick turnaround time and guidance along the way.

Marketing agencies get things done

As a business owner, you likely have an entire notebook (or two) full of ideas on how you would like to position yourself in your industry, what products you would like to roll out next… the list goes on. But you have likely never acted on these ideas for fear of failure. One of the major benefits of choosing to outsource to a digital marketing agency is that they get things done. They will force you to act on all of your ideas and strategies because, in the world of marketing, there is no room for passivity. They will also hold both themselves and you accountable for these ideas and strategies, which can be useful if something does not turn out as expected. Instead of keeping piles of notebooks or forgotten-about Google Docs full of ideas, hire a marketing team and allow them to bring these ideas to life. They will help you to set and meet goals and reach important milestones in your marketing plan.

Marketing technology and tools are always evolving, and this can make it tricky to keep up with them if you do not have any experience in the industry.

No need to train staff or buy expensive software

By outsourcing your marketing, you will not need to train your staff in new (and sometimes confusing) methods or invest in expensive software. This can be time-consuming and highly difficult to fit into a busy schedule. Marketing technology and tools are always evolving, and this can make it tricky to keep up with them if you do not have any experience in the industry. But, outsourcing allows you access to this technology as well as the trained staff who know exactly how to use it. Your staff can focus on what is important to them and you can spend time on important business issues without stressing about whether or not your internal marketing efforts are working.

The numbers don’t lie

In the world of business, seeing cold, hard facts is often the convincing factor when it comes to ventures like marketing. According to a recent study, 70 to 80% of people will perform online research about a business before even contact. This is a statistic you cannot ignore. And because every online experience begins with a search engine, you need to have your business show up on the first page of these results. If you are not part of the 89% of business owners who have realised that search engine and digital marketing are the way to success, then you are likely losing out on a major chunk of your audience’s attention. While it is true that almost 47% of small business owners manage their marketing on their own, if you have outgrown the title of “small business” it is time to invest in outsourcing your marketing. Shapeshift can help you to grow and expand your business with expert marketing skills. Contact us today to find out how.